Award-winning NASCAR Executive Jill Gregory Named Executive Vice President and General Manager at Sonoma Raceway

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CONCORD, N.C.–(BUSINESS WIRE)–
Acclaimed NASCAR govt and sports activities marketer Jill Gregory has been named the brand new Government Vice President and Normal Supervisor at Sonoma Raceway. Speedway Motorsports President and Chief Government Officer Marcus Smith made the announcement Tuesday.

Named by Adweek one among “The Most Highly effective Ladies in Sports activities” for the previous two years, Gregory assumes management of the historic 1,600-acre property the place she attended her first NASCAR highway course race as a youngster.

“Rising up in close by Modesto, my cousins introduced me to NASCAR races at Sonoma once I was in highschool,” Gregory mentioned. “I’ve been a real fan of this place for many of my life, and now I’m blessed with a management alternative to return and encourage others to have the identical love for the area that I do.”

Gregory will comply with Steve Web page who introduced his retirement final August after practically three many years on the helm of Sonoma Raceway.

“Jill Gregory has demonstrated modern management in sports activities advertising for greater than 25 years,” said Smith. “She brings a background of not solely skilled accomplishment and familiarity with our firm, however as a local of northern California, she additionally brings a ardour for the area that makes her an distinctive successor to comply with Steve Web page’s distinguished profession.

“I’m thrilled that Jill is becoming a member of us at Speedway Motorsports, and I look ahead to seeing all that she and our Sonoma Raceway crew will accomplish within the years forward.”

“Beginning with the imaginative and prescient of Speedway Motorsports founder Bruton Smith, I’ve at all times admired the corporate’s efforts to develop the game of NASCAR and embrace modern, new alternatives,” added Gregory. “I look ahead to taking that very same aggressive method to additional set up Sonoma Raceway as not solely a premier vacation spot for NASCAR and NHRA occasions, but in addition elevating the historic highway course as a year-round tourism and driving-experience attraction.

“I’m grateful to have labored with such a proficient crew of individuals at NASCAR, and I look ahead to persevering with these skilled relationships from a brand new trackside perspective on the West Coast.”

Gregory is at the moment the Government Vice President and Chief Advertising and Content material Officer at NASCAR and the managing govt of the corporate’s Charlotte-based operations. She leads the advertising, media, communications, broadcasting and variety and inclusion features for NASCAR, and is liable for the sanctioning physique’s digital platform, together with NASCAR.com, the NASCAR Cellular app and fantasy video games. Gregory will proceed in her present function via January pending transition plans and start her new place at Sonoma Raceway Feb. 1.

“Jill’s strategic management has efficiently guided our sport via extremely advanced challenges, all whereas reinventing how we interact our followers and develop this sport,” mentioned Steve Phelps, President of NASCAR. “The influence of her legacy driving sensible change administration and steady enchancment might be felt for years in our operation and we look ahead to partnering with Jill in her new function.”

Throughout her tenure at NASCAR, Gregory revamped NASCAR’s advertising, content material and fan improvement methods to raise strategic planning and improve collaboration throughout the trade. She additionally launched an effort to refresh and modernize the NASCAR model, considerably elevated the game’s range and inclusion platform, and was a key chief in NASCAR’s drive to develop into the primary main league sport to return to stay competitors throughout the COVID-19 pandemic.

Previous to becoming a member of NASCAR, Gregory was the Senior Vice President of Motorsports Advertising for Bank of America, and beforehand served as Director of the NASCAR Dash Cup Collection advertising program for Dash Nextel. In 2011, Gregory was chosen for the inaugural class of “Recreation Changers: Ladies in Sports activities Enterprise” by Sports Business Journal and Sports Business Daily.

Gregory earned a bachelor’s diploma in journalism from California Polytechnic State University in San Luis Obispo, Calif., and is a member of the Board of Administrators for The NASCAR Foundation.

About Speedway Motorsports:

Speedway Motorsports is a number one marketer, promoter and sponsor of motorsports leisure in the USA. The Firm, via its subsidiaries, owns and operates the next premier services: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway, Sonoma Raceway, Texas Motor Speedway and Kentucky Speedway. Speedway Motorsports offers memento merchandising companies via its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing vehicles and elements via its U.S. Legend Automobiles Worldwide subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide via its Efficiency Racing Community subsidiary.

About Sonoma Raceway

Sonoma Raceway, situated within the Sonoma Valley, is Northern California’s premier motor-sports vacation spot, that includes a world-class 12-turn, 2.52-mile highway course, drag strip and karting middle. Its annual race schedule is headlined by the NASCAR Cup Collection and the NHRA Tenting World Drag Racing Collection. Sonoma Raceway owns and operates the Sears Level Racing Expertise providing high-performance driving programs, racing applications, protected driver coaching, company outings, producer showcases, go-karting and extra. Sonoma Raceway additionally boasts a motor-sports industrial park, which is house to greater than 70 companies.

Editor’s word: A high-resolution picture of Gregory is on the market here. A media availability with Gregory and Speedway Motorsports President and CEO Marcus Smith might be held through Zoom on Wednesday, Jan. 6 at 1:30 p.m. Japanese. Extra particulars to comply with.