On this week’s episode, Krisi Hora, proprietor Peg Leg Classic, and Yelp reviewer Hannah H. talk about about curating and discover hidden gems.
4 min learn
Curating a listing of hidden gems and high quality vintage items takes time, thought, and a eager eye. On this week’s episode, we check out why, with sure shops, it’s so vital to not solely have a considerate product assortment, but additionally an intentional in-store structure. Peg Leg Vintage is an vintage store in Baltimore, and proprietor Krisi Hora prides herself on her high quality mid-century assortment – one which has helped her construct a trusted buyer base and discover success digitally through the pandemic.
Our Yelp reviewer Hannah H. loves discovering locations that fly beneath the radar, which is how she felt about her first time at Peg Leg Classic. “After I search for a enterprise, it isn’t the variety of opinions that they’ve. I really get actually excited if they do not have that many opinions as a result of I really feel as if it is telling me that this enterprise is both a hidden gem or it is a small enterprise that nobody has ever or has but to find.”
By means of Hannah’s Yelp assessment and our dialogue, you’ll see how Krisi’s laborious work and dedication to her imaginative and prescient paid off. With out immediate, Hannah makes word of most of the issues that Krisi particularly goals to attain, together with the deliberate retailer structure, the high-quality merchandise, and the distinctiveness of them. However what it actually all boils all the way down to is Krisi and what she does to make Peg Leg Classic so particular.
Krisi definitely has a watch and a talent for salvaging nice items however a whole lot of the connection that individuals really feel with the enterprise is their connection to Krisi herself. She has change into an knowledgeable in mid-century, antiquing, refinishing and design, certain—nevertheless it’s her character and approachability that makes folks ask questions, take the time to study concerning the items, and change into within the story behind what they’re shopping for. She’s educated, at all times studying about previous items, doesn’t faux to know every part, and has an actual ardour for connecting with folks.
So, outdoors of listening to firsthand from Hannah about what goes right into a standout expertise and listening to Krisi in hopes of getting a few of her inherent enterprise magic rub off on you, listed below are among the different takeaways from the episode:
- Don’t be pushy. Let your product make the sale. Concentrate on making a significant connection together with your customers. Be there to reply questions and to assist them if they’re on the lookout for it, however keep away from pressuring somebody right into a sale – it could price you in the long term.
- Top quality merchandise elicit belief. In relation to one thing like vintage retailers, jewellery shops, and artwork galleries, constructing credibility is crucial to justifying the worth level. Although it could take time, if in case you have high quality merchandise, the remainder will comply with.
- Non-traditional companies can go digital too. Earlier than the pandemic, Krisi had began an everyday, although restricted, digital posting cadence to point out off merchandise weekly. Since final March, although, she’s needed to pivot like the remainder of enterprise house owners and transfer into ecommerce. Due to the belief she’s constructed, her fame permits folks to belief the standard of her merchandise with out seeing them in particular person.
Take heed to the episode under to listen to immediately from Krisi and Hannah, and subscribe to Behind the Evaluation for extra from new enterprise house owners and reviewers each Thursday.