STATEN ISLAND, N.Y — Since Renee Sarno, 31, proprietor of Yaymaker — a paint-and-sip franchise — can solely maintain digital paint lessons in the course of the coronavirus (COVID-19) pandemic, she had some spare time to place her artistic skills to make use of.
Using supplies gathered for her paint-and-sip lessons, the West Brighton resident developed a line of Staten Island-themed gadgets — from sweatshirts and hats, to coasters and notepads — and opened an Etsy retailer known as NYCrafts And The Metropolis.
“Once I needed to make the shift to digital artwork occasions with Yaymaker, I noticed I nonetheless have a storage stuffed with craft provides, and I additionally wanted my very own method to decompress in the course of the pandemic,” stated Sarno. “Particularly to start with of the pandemic, after I didn’t know what would occur to my Yaymaker enterprise, I wanted to maintain going as a lot as I may. I began spending my free time creating tasks and gadgets that I then used to open my Etsy store.”
Utilizing her artistic skills, she got here up with logos and designs for Staten Island-centric merchandise.
“I’m a pure creator. I take pleasure in making issues with my arms — crafts, cooking, baking, something with a closing product made with my very own arms,” stated Sarno.
“I’ve all the time been artful, however it has actually been inside the previous 5 years that I’ve pursued and put the time into making issues, particularly with Yaymaker. As an [art] teacher, I get to share the love of making with the group,” she stated.
NYCrafts And The Metropolis was born out of this unprecedented time, when Sarno’s Yaymaker enterprise was pressured to go surfing with all indoor eating shuttered amid the pandemic.
“This was not one thing that I used to be planning. Lots of people had instructed me over time that I ought to open an Etsy store, however it wasn’t one thing I had time to sit down down and really undergo with,” defined Sarno. “Sadly and happily, with much less Yaymaker occasions at night time, the pandemic gave me the free time I wanted to make a plan and to open the store.”
NYCrafts And The Metropolis began with gadgets Sarno had leftover from Yaymaker occasions. These included mosaic coasters, resin seashore artwork and customized wooden indicators. And the net enterprise has now transitioned to extra gadgets showcasing a Staten Island theme, together with sweatshirts, coasters, mugs, Christmas ornaments and extra.
“I take pleasure in exhibiting my very own pleasure for Staten Island. I began creating gadgets I needed to personal myself,” stated Sarno. “I simply actually take pleasure in creating and crafting. I like making individuals glad. Once I learn a overview on my gadgets that they [customers] are so proud of their buy, it places a smile on my face and makes all of it value it.”
She makes nearly all of the gadgets herself, but additionally works with a manufacturing accomplice.
“I used to be continuously creating and designing, and I noticed there have been plenty of gadgets I needed to supply, however I didn’t have the entire gear I wanted to make and provide these gadgets. At some point I hope to have a big sufficient house to create every thing in-house,” stated Sarno.
A PERFECT FIT
And Etsy was an ideal match for promoting her wares.
“For me, Etsy was a pure match from the beginning. Etsy offers artists a longtime market to succeed in people who find themselves already on the lookout for handmade gadgets,” stated Sarno. “I used to be nervous at first that nobody would be capable of discover me, and thought, ‘What if individuals didn’t need what I used to be creating?’ Etsy has the instruments to succeed in these individuals who could be taken with what I create, and it has been a profitable platform for my store.”
She can also be listed on the Staten Island Chamber of Commerce’s new e-commerce web site, Shop Staten Island. “I believe it is a wonderful means for Staten Islanders to attach with and uncover native small companies multi functional place,” she stated of the native website.
ORDERS DOMINATED BY FORMER STATEN ISLANDERS
When Sarno began to get busy together with her Etsy retailer, she shortly observed nearly all of her prospects had been truly non-Island residents. Nonetheless, after chatting together with her consumers, she shortly discovered that many had been former Islanders who needed to indicate their pleasure of their hometown.
“I had a modest purpose after I began my Etsy store, however I hit that purpose inside three weeks of opening. And I used to be so shocked and glad,” she stated. “As soon as I began placing up my Staten Island gadgets, I noticed that Staten Islanders who stay right here now weren’t the individuals shopping for these gadgets. It was individuals who lived on Staten Island at one level and moved away. Some would say, ‘This introduced up such good reminiscences of after I grew up on Staten Island.’”
Along with Yaymaker and NYCrafts And The Metropolis, Sarno is approaching her fifth 12 months working for Borough President James Oddo as a particular occasions coordinator. She has lately taken on new challenges within the digital house for his workplace.
NYCRAFTS AND THE CITY AT A GLANCE
Store Staten Island: https://statenisland.shopwhereilive.com/vendor/ny-craft-and-the-city/
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